Recent Campaigns
Gatorade: Quest for G
Puma
Jamba Juice: Cheeseburger Chill
Casanovas: Comedy Web Series
United Global Shift: Shift The Power
Zen Arts: Event Entertainment
Salesforce: The State Of Cloud Computing
Steve Guttenberg
Services: Video Deployment, Digital Outreach & PR
Goal
Gatorade and BBE already established an enormous amount of impressions online for Gatorades Super Bowl ad, but to accomplish their goals of getting the videos to go “viral” required our expertise and a more strategic look at their online distribution.
Gatorade wanted to create more links to reach out to more networks and blogs to increase the grassroots explosion of the video content.
Strategy
Our relationships with online taste-makers initiated the conversations and strategic seeds planted within communities kept them going. Administrators of Kevin Garnett fan clubs within social networks advocated and shared the videos.
Monty Python groups either touted and trashed the spoofs, but either way, they kept the conversation going.
Results
Over 20,000 new video links popped up capturing eyeballs and pushing people towards MissionG.com with over 300,000 additional YouTube views resulting from this massive seeding.
Optimization of highly relevant and highly trafficked key phrases within search engines pushed searchers towards their content. An extremely successful guerrilla marketing and social media campaign with over 500,000 views on Facebook.
Services: Production Force
Goal
Puma has long supported many celebrities, filmmakers, athletes, events, musicians and more. They have helped to define our culture for decades always innovating and creating style and opportunities, for anybody with real talent.
The Puma marketing department wanted a video that would show case their product placements and press during the Spring of 2010.
Strategy
Working with the Puma marketing department we collected all current Puma related media from movies, tv, print, news outlets and more during the current season.
We then assembled all their media motion graphics enhanced montage video that ties all the elements together, while highlighting the Puma brand.
Results
We love making these videos and Puma loves us! We've already cut two reels like this and next season will certainly bring another.
Stay tuned and support Puma!
Services: Video Deployment, Digital PR, Targeted Advertising
Goal
Jamba Juice produced a fake advertisement for their Cheeseburger Chill campaign to combat fast food giants entering the smoothie business.
They hired us to generate video views and get industry taste-makers writing about and sharing the video content.
Strategy
Using our distribution network, we targeted foodies, marketing aficionados, and comedy websites to get people talking about the video.
Our advertising network provided the platform to generate a large amount of views in a short period of time.
Results
We generated over 700,000 total video views, 400,000 of which were on their main YouTube video. The video received over 3 million impressions across our advertising network.
Additionally we were able to secure a combination of editorial placements and video shares on over 150 different websites, social networks, and blogs.
Services: Video Deployment
Goal
Casanovas was a comedy web series launched in 2009 by Bunch Casseday productions. Their goal was to create an audience and fan base for the episodes which were scheduled to come out every week, for 12 weeks.
The Casanovas web series would also be entered into web series contests, festivals and awards shows.
Strategy
Our strategy here at Video Army was to take the grassroots "digital PR" approach to promotion, as the producers wanted the views to be organic views from actual people who like the content.
We put together a massive distribution strategy featuring the trailer of the series and targeted keywords like, “comedy web series”, as well as branding words like “Casanovas”.
Results
The show was nominated for a Streamy award in the same category as Joss Whedon’s Dr. Horrible show for best comedy directing.
Casanovas has received over 1 million views on video sharing sites alone and was also featured on the homepage of iTunes, reaching #9 most streamed comedy podcast.
Services: Production Force and Video Deployment
Goal
On February 1, 2010 a devastating ice storm hit the Lakota Sioux reservation in South Dakota, leaving 13,000 people without power, heat, and water. The tribe, already facing issues of an inadequate and outdated water system, declared a state of emergency.
Video Army donated their services and joined with Chaske Spencer and United Global Shift to help bring change to this community.
Strategy
Recognizing the great need for action and change, actor Chaske Spencer of The Twilight Saga: New Moon and The Twilight Saga: Eclipse lead the United Global Shift effort to raise awareness of the issues.
We produced a series of PSA's featuring Chaske and other top celebrity Native Americans and friends, including those from the Twilight Saga.
Results
A series of PSA's featuring Chaske and his supporters ask the world to share their voices and “BE THE SHIFT” that makes the government address a situation that should have been dealt with years ago.
Video Army will continue to support Shift the Power with video production, social media marketing and digital publicity. Join us in the good fight. Be The Shift!
Services: Video Production, Video SEO, Social Media Strategy
Goal
Zen Arts is a full service event and corporate entertainment solution featuring performers from around the world. In 2009 Zen Arts enlisted Video Army to help them book more gigs and grow their business.
Zen Arts also wanted to develop a strong social media presence that would serve as a place to showcase their talents, attracting new fans and clients.
Strategy
Zen Arts enlisted Video Army to produce and distribute their videos, over thirty to date. We crafted a Video SEO strategy to secure important search results on Google and Youtube.
Video Army also consulted Zen Arts on social media best practices and how to increase awareness through the social graph.
Results
Zen Arts videos infiltrated top strategic Google and Youtube search results.
Zen Arts massive brand awareness online continues to attract new fans and clients and positions them as an industry leader, the premiere corporate and event entertainment solution.
Zen Arts is currently booked solid, from Cairo to Amsterdam, Las Vegas to Hollywood.
Services: Video Deployment, Digital Outreach & PR
Goal
Salesforce enlisted Video Army to generate views and industry press for "The State of Cloud Computing" video. The video was sponsored by the Salesforce Cloud Coalition of the Arts and produced by JESS3.
Strategy
We distributed their video in our ad unit across technology websites and blogs to generate YouTube video views and also encourage sharing on Facebook and Twitter.
Results
For the "State of Cloud Computing", Video Army generated over 70,000 video views in a very short period of time. With a share rate of over 3% and a click-through-rate of over 8% to their Facebook fan page, adding over 800 new fans during the course of the promotion.
Services: Video Deployment and Digital PR
Goal
Steve Guttenberg called us up and said, "I want my ass on every computer screen in the world." and we said okay.
He had already made a video of himself running through Central Park half naked... and he really wanted it to "go viral".
Strategy
At the the time, Steve was starring on the popular show "Dancing with the Stars". The timing couldn't be better for his pop culture comeback, we had to act fast.
The Video Army team went to work strategically leaking the scandalous "news".... starting a viral sensation. Go Goot!
Results
Dozens of top online entertainment and news websites posted the story and embedded the video. The video became an overnight success and was featured up on VH1's popular show Best Week Ever.
The video was the Youtube "most viewed" on the historical presidential election day of 2008. Go America!
And yes, his ass is still everywhere.
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